In Episode 80, Kerry Barrett teaches us the importance of branding and storytelling in our marketing strategies as well as the importance of having a personal brand. She highlights the value of personal branding and employee-generated content, noting that personal profiles often receive more engagement than business profiles. She stresses the significance of storytelling in marketing, as it creates a deeper connection and longer-lasting impact than data alone. She emphasizes the importance of LinkedIn for marketing, particularly video content, which has garnered her 3.5 million impressions. Barrett also advises leveraging earned media and creating media kits for effective PR campaigns. Kerry Barrett is an Emmy award-winning journalist turned PR coach and on-camera communication expert. With years of experience on New York City’s biggest stages as a news anchor, Kerry now empowers business owners, executives, and entrepreneurs to master the spotlight and amplify their credibility through earned media. She teaches her clients how to confidently pitch and excel in media appearances without relying on expensive PR agencies.

Resources:
1. Website